The national musical express magazine will be relaunching this September has a free magazine. It will be handed out free, to people at train stations and other outlets across the United Kingdom. For over 60 years eager music fans alike have rushed to their news agents to get the new glossy edition of the magazine to read about reviews, gig announcements, festival line ups and freebies. The 63 year old brand will see its weekly circulation of 15,000 increase to 300,000 dramatically increasing its circulation.
The magazine will be including extra features including larger segments of politics, sport, fashion and gaming of which it already included. After consulting with customers the owners of NME say that it will be more viable as a producer and will be seen by a greater audience.
When asked on ITV news wether the music magazine was still relevant, the director stated that customers always like to chat about credible sources with their friends and thats something which will never change.
Going free will allow NME to in take larger funding from global advertisers as the audience viewing the magazine will be greater. NME is not ruling out having fuller editions available for purchase on the magazine shelves across the countries newsagents.
Editor Mike Williams has stated that the NME still creates and helps new artists to establish themselves as well as giving immaculate coverage of Festivals and gigs. He believes that the new overall of the print edition and the website will enable NME to grow and boost its musical influence as the market changes and develops evermore.